cleangang - e-commerce for a modern home care supplies brand

CleanGang is a modern home care supplies brand that needed an e-commerce experience as fresh and trustworthy as the products they sell. The goal was to design a clear, intuitive, and conversion-oriented online store that supports the brand’s identity while making it easy for users to browse, understand, and purchase cleaning essentials. The challenge? Balance aesthetics with clarity, build trust through design, and guide users from landing to checkout. All while keeping the experience light, clean, and mobile-friendly.