E-commerce
cleangang - because cleaning products deserve clean design, too. Home care supplies brand.
CleanGang is a modern home care brand offering high-quality cleaning supplies. I designed their entire e-commerce experience from the ground up including structure, product logic, interface, and tone.
This project was a solo deep dive into everything: information architecture, product discovery flows, visual hierarchy, and mobile-first thinking. The goal was simple: design a shop that feels clean - both in experience and in visual identity.
Services
Tools
Figma, FigJam, HotJar, PostHog, ClickUp, Hygraph, Magento
Date
2022-2024
My role
UX/UI Designer
💭 The Problem
The challenge? Cleaning products aren’t sexy. Designing a store that felt modern, effortless, and worth caring about was no small task. Many cleaning supply websites feel outdated, cluttered, or overly commercial. Designed more for bulk-buying boomers than for today's conscious, digital-first users.
But CleanGang had a different goal: build a shop that speaks to Gen Z - a generation that values transparency, clean aesthetics, and purpose-driven brands.
At the same time, the client had no existing design system, UX strategy, or product hierarchy. I was tasked with building the experience from scratch. Making it not only functional, but also genuinely appealing to a younger, style-aware audience.
💡 The Idea
The vision behind cleangang was to challenge visual expectations of cleaning products through bold colors, striking product presentation, and simple layouts that feel more like a fashion brand than a utility store.
The aesthetic flirts with brutalism, but never at the expense of usability. Every decision was made with UX in mind - clarity, speed, and smooth checkout flows were just as important as visual punch.
✅ The Solution
An unapologetically bold e-commerce store that balances visual edge with UX clarity.
Key design principles:
Layouts inspired by brutalism, but softened for usability
Large imagery and bold typography for strong first impressions
Clean flows: from homepage to product to cart in seconds
Transparent product info and trust markers (ingredients, delivery, sustainability)
Modular UI system designed to grow with the product catalog
The result is a store that feels fresh, confident, and Gen Z-ready without sacrificing function.
🔧 The Process
Conducted competitive analysis
Defined core user goals: quick discovery, confidence in products, fast checkout
Mapped end-to-end flows: from browsing to cart
Designed modular UI system with reusable components and advanced Autolayouts
Prototyped and tested in Figma with various breakpoints
Designed email templates for marketing automation and onboarding
Managed and edited live product content in Magento and Hygraph
Analyzed user behavior with Hotjar: heatmaps, rage clicks, scroll depth
Focus: make sure the user always knows where they are, what they’re seeing, and what to do next without overwhelming them.
💡 What I Learned
This project was a reminder that clean ≠ boring.
Designing for cleaning products taught me how much UX clarity affects trust. Especially when you're not selling something “fun.”
It also deepened my skills in e-commerce hierarchy, product logic, and no-fluff UI design.
🎯 Outcome
CleanGang became a showcase of how bold aesthetics and solid UX can coexist. Even in a market as unsexy as cleaning products.
The project helped define the brand’s voice and visual identity while delivering a ready-to-scale ecommerce system tailored to modern users.
It also deepened my skillset in designing for conversion, hierarchy, and trust, while proving that even everyday products can be sold in a way that feels exciting, intentional, and user-friendly.
See my other projects
UX design | UI design | user research | social media
